This course picks up pace slowly taking you from the level of a beginner to a pro. Let’s see how that works:-

Introduction to Google Ads :

First, we will tell you about the importance of Google Ads and how it has contributed to the benefit of so many businesses to date. Then we will be learning about various campaigns involved in Google Ads such as Search Display, Video, Shopping and Ad campaigns. We will also understand how to set up specific objectives for our Ad campaign and define key performance indicators for measuring the efficiency of Google Ads.

Crafting Effective Ad Campaigns :

First, we will learn how to generate a strategic approach considering the allocated budget. Then we will craft compelling ad copies and video Ads to extend to a large audience. Making use of ad extensions is also a must when understanding the art of creating effective ad campaigns. Ad extensions are bonus information that you may add to your advertisement such as phone numbers, links or locations. Lastly in this section, we will understand how to set up conversion tracking to measure the success of your ad campaign

Ad performance analysis and optimisation :

Learning how to interpret key performance metrics such as click-through rates, conversion rates and cost per acquisition ( CPA ) We shall learn how to conduct the A/B testing to compare the variations and indent IFT high-performing creatives. Then we will learn how to analyse search term reports to refine the keyword targeting and negative keyword lists.

Advanced features and strategies :

After learning the above, we shall delve into the more advanced features of Google Ads such as remarketing, dynamic ads and audience exclusions. Then we shall learn how to utilize Google Analytics to get an understanding of how our different assets are set up. We will also confer knowledge on why it is important to stay abreast of the industry trends and algorithms and how to do so

WordPress customisation:

This too will be a very essential and must-know section of WordPress where you will learn how to add extra embellishments to your site such as the sidebar, Footer and other widget areas. You will also discover how to modify and change the appearance of your website. This will include the formation and utilization of various page templates for innovative layout designs that can attract customers. This can also be done via a custom CSS or other theme modification options.

-So to get a deeper knowledge of the Google Ads platform, consult the Indian Institute of Digital Learning and Development.