The course is dissected effectively to go slowly but efficiently through each of the processes involved in applying SEO techniques:

Basics of SEO :

In this course, we will keep things light by offering you the basic definition of Search Engine Optimisation followed by its importance for offices and businesses that offer face-to-face services. Then we shall be learning a tidbit about the traditional techniques used for optimizing content to strike a comparison between the current strategies and the previous ones.

Strategies for optimizing Google My Business profile :

Google My Business is a very useful tool offered by Google that helps your website reach a new pedestal by increasing its overall visibility. But to achieve this one needs to be cognizant of the SEO techniques. So in this section, we shall be learning about the various strategies that are deemed helpful in optimizing GMB. Frot is we shall be driving into the methods for utilization of GMB features such as posts, reviews, Q and A, Name address and Phone Consistency and much more.

Keyword research :

To make use of terms that help your business attain a top-tier position, we must be capable of conducting effective keyword research. We will also learn how to generate location-specific landing pages for larger local audiences effectively. For this, we will also understand how to integrate various AI tools to extract the right words

Local link-building strategies :

By utilising search engine optimisation we shall be constructing a strategy to improve the ranking of the search engine. For this, we will have to identify the directories, chambers of commerce and community organisations for finding opportunities to generate links.