Valued at 322.3 Billion in the year 2022, the industry of digital marketing has proved to be a booming one mirroring the prowess of technology and digitisation. It is believed that by the year 2032, this field will be worth approximately 1,118.9 Billion. With every progressing day, the value and reach of this industry are expanding profusely. Let us now delve into some of the highlights of digital marketing and how it unlocks the scope for growth.
In this section, we will be understanding the components that comprise the fabric of digital marketing. This will begin with the exploration of the importance of digital marketing in various sectors such as healthcare, real estate and much more. Then we will traverse along the basics of digital marketing which will mainly comprise the terminology used here. This is just to lay a strong foundation and a sense of purpose in the children. Then we shall be offering them live examples and case studies of people who prospered from learning and implying the strategies of digital marketing and the reasons behind it
After conferring basic knowledge regarding the terminology used in digital marketing we shall offer advice on the strategies that are essential for generating engaging content to rope people in from various platforms such as Linked In, Google, Facebook, Instagram and many more. For this, we will tell you how to leverage resources from the internet such as graphics and videos. This section will also lead you towards the appropriate usage of artificial intelligence in the field of digital marketing.
After leading with the effective strategies used to create quality content we shall offer you insights on how to generate specific content such as Google Ads, Facebook Ads etc. Then we will understand how to monitor the metrics and analyze them to check the performance of all the social media strategies used so far.