IIDLD - Course Details

A comprehensive guide to Search Engine Optimisation by the Indian Institute of Digital Learning and Development :

What is Search Engine Optimisation or SEO?

Search Engine Optimisation or SEO is an assemblage of processes that are deployed to optimise a website’s configuration, and content relevance to increase its visibility for the users and thus attain a better ranking on the web charts.

What are the advantages of learning SEO?
Increase in discovery:

The overall visibility that garners traffic increases with the use of SEO techniques. Search Engine optimization helps in the hyper-targeting of the content that is being produced and thus it helps deliver the web pages to a relevant audience via pertinent search queries. So basically the organic visibility is increased manifold

Confers great return on investment:

Digital marketing is an economical way of achieving a better return on investment and while SEO is a meticulous and slow process, it helps deliver a better return on investment. Search Engine Optimization is said to offer a benefit almost 14 per cent higher than traditional marketing techniques

Ramps up credibility:

When a site ranks atop all others, it displays credibility to the potential customers and Google ranks websites based on the dozens of on and off-page signals including content, web speed and mobile usability. While the majority of customers disregard these signals, they still expect Google to deliver relevant, valuable content first. Psychologically speaking, the people do not shift to the second site

Search engine optimisation offers 24/7 promotion:

Search Engine Optimisation doesn't remain fixed to the work hours. Content doesn't disappear even after the budget runs out and the rankings achieved via the seo promote a website 24/7 taking advantage of almost 60,000 Google searches occurring every second

Search Engine Optimisation can help you reach your target audience:

Search Engine Optimisation is not only for the organisation with an isolated target audience but it is effective for companies targeting various audiences perhaps with the same set of services.

Enhances the user experience:

User experience is an important component of SEO and has a significant ranking factor. Google can now discern the user experience offered by the different sites

What would an SEO course entail?

The Indian Institute of Digital Learning and Development brings to you a detailed course on Search Engine Optimisation which will be dissected into several sections. We will start with an introduction to Search Engine Optimization and how it affects people. Then the second lesson will be about keywords and the techniques that marketers use to make their sites as friendly to search engines as possible. The third part will be on-site SEO where one will learn how to use the elements of a site including source code, tags, UTL structures and site navigation. Then you will learn about link building and off-site SEO and finally, you shall understand the depth and meaning of SEO audits and the principles to conduct them. So if you would like to understand SEO, consult IIDLD